Dhruv grew up having filtered coffee (well…when he was able to sneak in a sip or two when his parents weren’t looking). He enjoyed the smooth texture and vibrant flavor. But as he moved back to the states, he soon realized that the only time he could actually enjoy South Indian Filter coffee was when he visited family, visited an Indian grocery store to purchase, or visited India. Why wasn’t it easy to find filter coffee at local coffee shops?

He and Melissa teamed up to change how people in the U.S. think about coffee. Our goal is to bring the beautiful culture of South Indian coffee directly to all coffee lovers that have yet to try a new coffee profile. We have a lot of exciting ideas and items in store for Subra. We hope you try our specially curated coffee & join us as we build a community of filter coffee enthusiasts!

As we continue working on slowly rolling out our specialty coffee, sign up to join our waitlist so you can be one of the first to know when our product is available for purchase. Check out our calendar of events where we will be hosting tastings & creating events in partnership with local up-and-coming brands that sell products we love, too!